Original is gluten free, honest, reliable quality food that is bound to make you and your dog happy. The Original range is specially formulated with meat as its main ingredient and contains no wheat, maize or barley. Original is suitable for dogs of all ages and breeds.

Meat is the best source of protein for your furry friend. Original contains dried chicken or lamb, which means that this product contains at least 80% meat protein overall.

In addition, we add rosemary, selenium and other natural antioxidants to our Original food to support your dog’s immune system, as well as the prebiotics FOS & MOS to promote digestive health.

Finally, the essential fatty acids omega-3 and omega-6 from fish oil and chicken fat keep your pet’s fur healthy and shiny, and play a vital role in your puppy’s brain development.

Is your dog overweight or prone to weight gain? Original Light is a lower-fat alternative that is rich in dietary fibre to keep your dog satiated between meals. In addition, our Light range has added L-carnitine. This supplement with fat-burning qualities helps your dog lose weight while retaining muscle mass.

You and your dog can rely on this safe weight control food that is produced in optimal hygienic conditions at our very own environmentally aware production facility in Belgium.



A puppy has a greater energy requirement than an adult dog. Tune the dog food well to the age of your dog.

  • Puppy
    Because puppies have to build lots of new tissue, they have higher energy requirements than adult dogs.
  • Adult
    An adult dog requires high-fiber food that is easily digestible and low in calories.
  • Senior
    Food with fat-burning properties that reduces joint stiffness and boosts the immune system is the best option for older dogs.


To which category does your dog belong? That depends on his height at its withers and weight.

  • Small
    Withers < 30 cm
    (Adult) weight < 10 kg
    Adult from +/- 10 months
Small breed dogs
  • Medium
    Withers 30 cm – 50 cm
    (Adult) weight : 10 kg - 25 kg
    Adult from +/- 12 months
Medium breed dogs
  • Large
    Withers 45 - 60 cm
    (Adult) weight : 25 kg - 45 kg
    Adult from +/- 18 months
    Very large
    Withers > 60 cm
    (Adult) weight > 45 kg
    Adult from +/- 24 months
Large and extra large breed dogs


Dog food specially developed for dogs with specific needs, such as allergies or a sensitive metabolism.

  • Sensitive skin or coat
    Dog food that provides the right balance of nutrients for dogs with sensitive skin and coat.

  • High energy
    Specially made for very active dogs, dogs recovering from surgery, and pregnant or nursing dogs.

  • Gluten free
    Delicious dog food without wheat.

  • Grain-free

  • Weight control
    Diet food for dogs struggling to maintain a healthy weight.

  • Pregnant
    High-quality food for pregnant dogs.

  • Sterilised or castrated dogs
    Special mix for neutered dogs that helps keep their weight under control.


What food do you give your dog, and when? An overview of the different categories.

  • Snacks
    A dog who has learned a new trick, deserves a treat. Take your pick from our various flavours.
  • Supplement
    Little extras that give your dog's immune system a tremendous boost.
  • Food
    Super nutritious daily dog food of the highest quality.
Product range
  • Sensational
    Superfoods. Packed with fresh meat or fish, supplemented with plenty of vegatables, fruits and herbs.
  • Original
    Premium food. Quality food for an entire lifetime: from puppy to senior.
  • Functional
    Food with specific needs. The go-to choice for skin and coat problems, a sensitive stomach or higher energy requirements after neutering

The best food for your dog!

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